【關(guān)鍵詞】美妝新零售、數(shù)字化零售、品牌私域會(huì)員、品牌跨界營(yíng)銷(xiāo)、KOL營(yíng)銷(xiāo)、新時(shí)代爆品、數(shù)據(jù)營(yíng)銷(xiāo)、AI、社群運(yùn)營(yíng)、國(guó)朝新銳品牌
2020年末迎來(lái)新消費(fèi)時(shí)代，整體美妝行業(yè)在疫情后逐漸回暖并領(lǐng)跑大盤(pán)，行業(yè)景氣度不斷提升。直播帶貨、內(nèi)容種草、私域流量的運(yùn)營(yíng)成為企業(yè)獲取流量的新賽道。如何在后疫情時(shí)代利用數(shù)字化創(chuàng)新技術(shù)加速企業(yè)增長(zhǎng)，平臺(tái)電商流量見(jiàn)頂，如何獲取公域流量持續(xù)經(jīng)營(yíng)、國(guó)潮文化風(fēng)靡的當(dāng)下如何從0到1孵化產(chǎn)業(yè)新品將是企業(yè)需要共同攻克的難題。
本次峰會(huì)將采用 「線(xiàn)下私享+線(xiàn)上直播」的方式圍繞 “新時(shí)代消費(fèi)者行為洞察”、“數(shù)字增長(zhǎng)”、“內(nèi)容營(yíng)銷(xiāo)”、“從0到1的品牌孵化”、“電商直播”、“KOL種草”、等熱點(diǎn)話(huà)題，與國(guó)內(nèi)外平臺(tái)商、咨詢(xún)公司、品牌商、零售商、技術(shù)服務(wù)商等共同探討中國(guó)美妝品牌數(shù)字營(yíng)銷(xiāo)與電商發(fā)展最佳實(shí)踐案例，助力在企業(yè)不確定環(huán)境中乘風(fēng)破浪。
會(huì)議熱點(diǎn)話(huà)題:
? 疫后破局——新常態(tài)下的美妝品牌增長(zhǎng)機(jī)遇
? 探索美妝新零售，引領(lǐng)中國(guó)美妝新趨勢(shì)
? 數(shù)字化零售新基建，解碼美妝社交全鏈路
? 聚焦小鎮(zhèn)青年，搶占下沉市場(chǎng)新機(jī)遇
? 數(shù)字化驅(qū)動(dòng)品牌私域會(huì)員高效運(yùn)營(yíng)
? 社區(qū)型種草助力品牌玩轉(zhuǎn)小紅書(shū)營(yíng)銷(xiāo)
? KOL種草營(yíng)銷(xiāo)助力品效合一
? SCRM助力品牌構(gòu)建美妝社交全鏈路閉環(huán)
峰會(huì)時(shí)間：2021年1月19日-20日
大會(huì)地點(diǎn)：中國(guó) -上海
大會(huì)主辦方：上海希為 ECV International
主辦方將提供：
? 2天會(huì)議同聲傳譯設(shè)備
? 紙質(zhì)會(huì)刊、APP電子語(yǔ)音材料
? 2天五星級(jí)酒店自助午餐券、茶歇以及五星級(jí)酒店提供的所有茶點(diǎn)
更多本次峰會(huì)詳細(xì)內(nèi)容，請(qǐng)登錄官方網(wǎng)站：
http://www.ecvinternational.com/ChinaBeautyBrandDigitalInnovationSummit/index.html
關(guān)于ECV International
上海希為（ECV International）是亞洲領(lǐng)先的國(guó)際高端商業(yè)峰會(huì)及活動(dòng)的主辦和承辦機(jī)構(gòu)，擁有近 200位行業(yè)研究及活動(dòng)策劃、運(yùn)營(yíng)專(zhuān)家，每年在全球舉辦約40場(chǎng)高端國(guó)際峰會(huì)，涉及零售、汽車(chē)、紡織、鞋業(yè)、物聯(lián)網(wǎng)、新科技等行業(yè)。
我們?yōu)槌^(guò)半數(shù)的財(cái)富 2,000 強(qiáng)企業(yè)提供專(zhuān)業(yè)的商業(yè)會(huì)議及咨詢(xún)服務(wù)，每年有超過(guò) 6,000 位來(lái)自戴姆勒、通用電氣、阿迪達(dá)斯、可口可樂(lè)、阿里巴巴、abb等跨國(guó)公司、專(zhuān)業(yè)機(jī)構(gòu)及創(chuàng)新企業(yè)的決策人參加我們的會(huì)議和活動(dòng)。我們的使命是通過(guò)提供專(zhuān)業(yè)服務(wù)幫助客戶(hù)抓住發(fā)展機(jī)遇、迎接挑戰(zhàn)、實(shí)現(xiàn)全球范圍內(nèi)的可持續(xù)發(fā)展，進(jìn)而影響行業(yè)格局，引領(lǐng)行業(yè)未來(lái)
China Beauty Brand Digital Innovation Summit 2021 Will be Held in Shanghai
A new consumption era is coming at the end of 2020. Beauty industry gradually recovers and takes the leading position after the COVID-19, which shows improving industry boom. Live commerce, content seeding and private traffic operation offer new racetracks for getting traffic. It would be a common challenge for companies to meet “How to take advantage of digital innovation to accelerate development in the post-epidemic era?”, “How to obtain public traffic under the context that e-commerce platforms have reached their extreme?” and “How to incubate new products from 0 to 1 when Chinese traditional style is popular? ”
This summit will take place both ONLINE and in-person and focus on “Consumer Insight in the New Era”, “Digital Growth”, “Content Marketing”, “Brand Incubation from 0 to 1”, “Ecommerce Live-streaming”, “KOL Content Seeding” and some other hot issues. Domestic and foreign platform vendors, consulting enterprises, brand makers, retailers and service providers will jointly discuss the best practices of digital marketing and ecommerce development of Chinese beauty brands and promote enterprises to make breakthrough against the uncertainties.
Highlights:
l Post-epidemic Breakthrough – Growth Opportunity for Beauty Brands under New Normal
l Explore new retail of beauty makeup industry and lead the new trend of beauty makeup industry development in China
l New infrastructure of digital retail, decode the entire chain of social intercourse of beauty makeup industry
l Focus on small-town young people and seize new opportunities in sinking markets
l Digitalization boosts efficient operation of brand private members
l Community-based product recommendation helps brand to make promotion on Xiaohongshu
l KOL content seeding and marketing promote the integration of sales volume and efficiency
Attendees:
l President/Vice-president/CEO/COO
l CMO/Vice-president of Marketing/Marketing Director
l Ecommerce/Sales/Marketing Director
l Marketing Director
l Chief Digital Officer / Chief Information Officer / IT
l Director / Leader of Digital Transformation Project
l Person in Charge of Brand / Product
Time: January 19-20, 2021
Venue: Shanghai, China
Organizer: ECV International
We will provide:
? Simultaneous interpretation device for 2-day conference
? Brochure, recording materials
? five-star buffet lunch coupons, tea breaks and all refreshments
More details, please visit our official website:
http://www.ecvinternational.com/ChinaBeautyBrandDigitalInnovationSummit/index.html
About ECV International:
ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.
We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.
Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.
